television is eclipsed by digital electronic media, has 
forced even McLuhan’s harshest critics to re-
examine the validity of his formulations.

McLuhan was certainly right to direct public 
attention to the transformative impact of 
pervasive media and technologies. Consider as 
illustration of his enduring relevance a modest 
inventory of phenomena consistent with his 
mosaic-style theory of techno-cultural 
transformation.

“In this electric age we see ourselves being 
translated more and more into the form of